Since the early 1990s and still to this day, Citation Publishing has been known for one thing, providing full-text U.S. Code, Federal Register, as well as State regulatory information. The problem is, that's not what Citation Publishing should be known for at all. At its heart, Citation Publishing is a technology company, having developed the adaptable and powerful platform behind CyberRegs and many other web and private document portals.

Paragraph developed a strategy that enabled Citation Publishing to build equity in its corporate brand and product brands simultaneously. By changing the name from Citation Publishing to Citation Technologies, and introducing CyberRegs, customers could easily identify Citation with the technology and CyberRegs with the regulatory information. From there, Paragraph developed new brandmarks and messaging to communicate the innovative nature of Citation Technologies, as well as the key benefits of its flagship service CyberRegs.