Long-time teammates with NFL Films, Paragraph quarterbacked a successful effort to not only provide a grand opening for NFL Film’s new facility in Mt. Laurel, NJ, but to reintroduce the brand in a marketplace that thought it new all that NFL Films had to offer.

• Stage communications deployment to coincide with milestones of facility construction
• Compare commercial filmmakers' perception vs. reality NFL Films offering
• Create a plan to separate football operations from commercial productions

• Identity
• Print communications - A multi-part direct mail campaign focused on the opening of the facility while print advertising showcased NFL Films’ capabilities in commercial productions, feature length films, and documentaries. We also created a kit to help the sales team follow-up with an integrated presentation of the studio’s full capabilities.

Paragraph’s relationship with NFL Film’s dates back nearly a decade. While the studio’s reputation for creating its trademark football films is uncontested, much of our management efforts focus on building the not-so-well-known side of the business involving commercial productions, feature length films, documentaries, and other video projects that happen outside the grid iron.