Central Lewmar, one of the Northeast's leading paper merchants, turned to Paragraph to develop a specifications tracking system. The result: SpecCentralLewmar.com, an online tool that enables Central Lewmar to track specifications and paper sample requests.

"It was amazing how this whole thing came together," said Lisa Richards, Central Lewmar Mid-Atlantic Division VP of Marketing. Richards approached Paragraph with the need to track specifications so that Central Lewmar could better measure marketing efforts."

"I just did a 'brain dump' of where our specifications were getting lost. And Paragraph came back with this idea for a web-based tracking tool," Richards explained. "It's working unbelievably well."

The only tool of its kind offered by paper merchants in the Mid-Atlantic region, SpecCentralLewmar.com helps designers streamline their paperwork, printers get more thorough and consistent information, and end consumers get a better product.

"We didn't let technology drive the tool," said Bob Aretz, Principal and Creative Director at Paragraph. "Instead, we looked at what we wanted to accomplish and let technology be the means to that end."

The site has been well received industry-wide, and especially by the paper mills that Central Lewmar represents. Mills helped fund the site's development by purchasing space on the site. In turn, the site provides mills with access to customers at key purchasing moments. It's a beneficial partnership for both. And using Paragraph Publisher, Central Lewmar is able to provide additional service to the mills by updating mill messaging on a quarterly basis.

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