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Philadelphia, PA–April 2006. Paragraph is proud to announce the winning of two prestigious awards from the annual Neographics — "The Power of Print" — competition.
The first is the Best of Category award for Promotional Campaigns. The second is a Franklin Award for Excellence in the Invitations category. Both awards were given for the "Alice in Paperland" event that Paragraph helped to produce for Central Lewmar, an industry leading paper merchant.
Concepting the theme of "Alice in Paperland" and developing an integrated campaign for the whole event, Paragraph's efforts helped to bring in 893 customer guests, the most in the three years that Paragraph has worked on the show.
"This year's show was our best yet," said client Lisa Richards, VP of Marketing at Central Lewmar. "The theme was right on target and the promotions were so memorable."
In addition to getting RSVP's and boosting awareness for Central Lewmar, Paragraph's objectives included the promotion of certain paper and envelope stocks. "We added value by finding ways to make certain papers relevant to our concept," said Bob Aretz, principal at Paragraph. "This is what we deliver as a strategic ally with our clients that makes us different."
The two awards will be presented May 4th at an awards ceremony hosted by Graphic Arts Association (GAA). GAA sponsors the Neographics competition every year. One of the nation's largest regional graphic communications contests in which graphic arts, packaging, converting, design, and publishing excellence is selected and showcased, Neographics is dedicated to recognizing and rewarding the quality and service that is provided by the graphic communications, packaging, and converting industries to their worldwide customers.
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