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Philadelphia, PA–July 2008. Paragraph’s Principal and Creative Director, Bob Aretz, was recently interviewed by WHYY’s Alex Schmidt regarding the growing interest in low-cost, budget bus service throughout the northeast corridor. Speaking on the value of branding, the piece compares the well-known, non-branded Chinatown Bus service with other new upstart brands including the Bolt and Mega Bus.
> Listen to the WHYY interview
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