FOR IMMEDIATE RELEASE
Contact: 215-629-3550

Philadelphia, PA–October 2006. Be on the lookout for recent work from Paragraph, including coffee sleeves targeting entrepreneurs, sweet new packaging for an old candy brand, campaign announcing the "Marriage of Paper & Ink", and sales collateral to expand a chocolate maker's reach.
Take a look...

Promotion
The Company Corporation

Realizing many entrepreneurs start their businesses in coffee shops with wireless connections, Paragraph developed a targeted marketing promotion for The Company Corporation to help them get their message into the right hands at the right time.

Package Design
Fralinger's Almond Macaroons

To keep an old favorite from looking stale, Paragraph recently redesigned the packaging for Fralinger's Almond Macaroons. This redesign is just one of many Paragraph has completed for the Fralinger's Candy Company thus far, including Creamy Mint Sticks, Peanut Butter Chews, Salt Water Taffy, and more.

Event Campaign
Central Lewmar

It's the region's premier paper show. It attracts thousands of designers, paper mills, and industry professionals from Philadelphia, New York, and beyond. It's also one of those projects where we get to just have fun and let our creative minds tell our strategic minds to quiet down. For the fourth straight year in a row, Paragraph had the privilege of helping Central Lewmar develop the concept and marketing materials for this year's show, helping fill The Crystal Tea Room with more than 1,500 people, a new record.

Sales Collateral
Bayard's Chocolates

As part of our continuing efforts to position Bayard's Chocolates as the affordable yet amazingly delicious traditional chocolate delicacies that they are, Paragraph created sales collateral to support wholesale, corporate gift, and fundraiser marketing efforts allowing Bayard's to reach out to new audiences. Speaking of which, it's almost time to start thinking about those special people on your list... (insert shameless client plug here.)