FOR IMMEDIATE RELEASE
Contact: 215-629-3550

Philadelphia, PA–December 2007. 'Tis the season of giving. So, we're giving you last-minute shoppers a few great gift ideas. (We're also highlighting some of our recent projects, funny how that works out.) Below you'll find the latest offering from Éclat Chocolate, a new website for Bucks County Coffee, a selection of goodies for James' and Fralinger's, scrumptious packaging for Classic Cake, and a new brandmark and more for Yards Brewing Company.

Package Design
Éclat Chocolate

Over the years, Paragraph has helped master chocolatier Christopher Curtin realize his vision for Éclat Chocolate. The name 'Éclat' means 'crowning achievement' and 'worthy of great acclaim.' So, when it came time to create packaging for his newest creations, single-origin and blended Mendiants, we knew the bar was high. Paragraph created a transparent packaging system that allows everyone to see the brilliance of the creations waiting inside.

If you're looking to get your hands on these masterpieces, or any of Chris's other chocolate creations, you can stop in Éclat Chocolates in West Chester, Pennsvlvania, Fork:etc. in Philadelphia, or even buy them online at the recently enhanced Éclat Chocolate website.

Ecommerce Website
Bucks County Coffee Company

Many years ago, in a small carriage house in Yardley, Pennsylvania, Rodger Owen founded Bucks County Coffee using an antique roaster that caught fire every now and again. In the years since, this small little coffee company has grown to become one of the largest and definitely the best micro-roasters in the Mid-Atlantic region. Paragraph brewed up a few ideas to help this brand drive online sales and elevate its brand personality. Though the site is currently in development, we hope you enjoy this little preview.

As we mentioned, the new site is currently under construction. But, if you're shopping for a certain coffee connoisseur, we encourage you to stop by one of Bucks' many retail locations or visit the current website buckscountycoffee.com to find some ideas that are sure to perk their interests. And of course, check back in the future to experience the new site.

Brand Transition
Glaser's Confections

Fourth- and fifth-generation confectioners, the Glaser family takes great pride in continuing the traditions of James' Candy, Fralinger's Salt Water Taffy, and Bayard's Chocolates. Paragraph recently developed a series of seasonal catalogs that, for the first time, allowed the family to tie these three classic brands together. Additionally, Paragraph created a Glaser's Confections gift box that celebrates the family's own confectionery history and creates a unique box in which to bundle their favorite products.

To order the perfect stocking stuffers, holiday treats, or even our seasonal catalogs, visit seashoretaffy.com.

Package Design
Classic Cake

This holiday season, instead of spending hours in the kitchen, make it easy on yourself and order one of Classic Cake's many dessert specialties. Based in South Jersey, Classic Cake offers a wide array of cakes, pastries, pies, and more. Paragraph recently developed a new packaging system that is every bit as delicious as the desserts inside.

To order one of their many dessert specialties visit their stores in Cherry Hill or Springfield, New Jersey.

Brandmark
Yards Brewing Company

As of January 1, 2008 Yards Brewing Company will move to a new facility on Delaware Avenue in Philadelphia. The story doesn't end there. In addition to having a new brewery, this respected brand will also have a new look and feel. How do we know you ask? Well, we're creating it.

Paragraph is pleased to present a new brandmark. We're currently working on developing new packaging, label systems, point-of-purchase merchandising, promotions, a new website, and much more in the coming year. Stay tuned.