Podere Collelungo is a villa in southeastern Tuscany. A serene vacation haven, it's also home to a 600-tree olive grove. Owner Roberto Sella turned to Paragraph to create Podere Collelungo brand olive oil and to promote the villa.
- Appreciate the beauty, craftsmanship, and care that symbolize the olive oil and villa
- Use the olive oil as a way to promote the villa
- Keep it simple
- Package design
- Identity
- Digital communications
There is much subtlety and simplicity in both the olio di oliva and the beauty of the villa. Our approach to the creation and management of packaging and communications for Podere Collelungo respects that. Pressure is kept to a minimum and every interaction is treated as an experience to remember. |
